Your website is where you showcase your products or services on the internet platform. On-like a brick and mortar stores on your high streets where capital differentiate the minnows from the big boys, the internet provides a level playing field where a one man band (the corner shop owner) can have his/her say against the corporate conglomerates (multinationals) to the same extent. Though providing this universal level playing field attribute, it does come with a major caveat. Not all websites are created equal. This being the face of your company, it has to be done by someone or a company that has the wherewithal and expertise the field.
It is often the first thing a potential customer notices about a business, whether they come across it on your business card, your social media profile or through word of mouth. It is the most essential part of your company’s story and brand identity.