We believe in utilizing the power of the Internet to help clients grow their business. Building results-driven digital solutions that are leveraged on current methodology and technology. This synergy, results in a platform with cutting-edge design, development, branding and marketing. However, if all the aforementioned is to be accomplished, you need people with the know-how and wherewithal to put it all together.
The platform called the internet, to all intents and purposes comprise of websites. These in turn, are made-up of individual pages with common hyper-links interspersed. In it default state, it is very much a visual medium. Hence, in the design of a web-page, foremost in the structure and layout construction must be the end goal - rendition in a web browser.
The interactions within a web-page interface and layouts can only be experienced as a whole not through fragmentations. That is why our design approach in creating bespoke responsive website is unique. Most agencies will present you during the initial stages of design and deliberations, with mock-ups. We do not think these processes and procedures serve any purpose because fragmentations will never provide or emulate anything close to the real thing. Here at Torometech, we use your initial brief to design an interface that will showcase all the salient features your services or products exhibit.
Being abreast with technology is a very tasking procedure especially if you are a small enterprise. We can take the load off or make it more bearable - making sure all the tools with regards to your site for updating dynamic content, branding and bespoke marketing responsive HTML5 emails are at your finger tips. Adding new functionalities as you grow is the default.
The exposition of your business or enterprise to a global community (the global village) via the internet is an attribute all and sundry will attest as being the main salient feature of the web. It has literally created a level playing field so to speak for thousands of small businesses or enterprises that hitherto had no way of exposing their services or products to such a world wide customer base. There is though some side effects to this seemingly technological brilliance. You have now got the exposure just like thousands of others but how do you differentiate yourself from others providing similar services? This is where the design of your website and in particular, the content displayed in the interface both graphic assets and contextual text respectively becomes prominent. All graphic assets used as part of the interface design, must accentuate the services or products you are selling.
All written text on your website pages must be simple, clear, explicit, unequivocal and more importantly be in plain Simple English. One can not emphasis enough the importance of plain simple English. Bear in mind, this is the first interaction between you and a potential customer. Your written text as most people will attest, can so easily labelled your site as not being professional enough. Get it wrong on your home page through a simple typo or a poorly phrased sentence and you are seemingly or unwittingly diverting potential traffic to your rivals. The internet is very unforgiving with this type of mishap. Rest assured people will make judgement from this experience and the consequence by and large, is not to return to your site. It can get worse - telling others about the poor grammar or aesthetic attribute of your site can propagate on the web like "wild desert fire" and you have every little means of quenching it. In other words, try not to devalue the products or services you provide by poor English grammar - first impression on the web last for eternity even if you are selling gold for pittance.
Always ask a professional copy writer to write all your text messages if you are not competent enough to do it. All sites designed by us by default have their text messages written by professional copy writers and integrated with meta-data for optimised SEO results.