Information and Telecommunication Technology has fundamentally changed the way we work, study, play and perform business transactions. It is now indisputable that whatever vocation or profession one is involved in, you will inevitably have some interaction with computers what ever the form factor - desktop,tablet or smart-phone. It is a tool which when use properly, will help you to perform and accomplish various tasks efficiently and accurately. For an individual learning a new application might just be the precursor he or she needed to get that promotion or employment. For a small business enterprise, an online presence could be the "holy grail" it has been looking for in order to compete with the multinationals.
Torometech is the intermediary that makes sure technology is an enabler as oppose to an obstacle for you or your business. Our research sector, deals with all and sundry in Information and Telecommunication Technology. The scope ranges from an individual up to medium size businesses. Students' Project at both University and Secondary levels are also catered for. For the former, the project can be as detailed as a thesis (or dissertation) and the latter or a more general course work assignment or project.
From experiences in research and development in the engineering sector, education and IT consultancy, we've come across a wide section of the public demanding or asking for assistance due to the proliferation of new technology and in particular, new Software Applications. These range from a white-collar worker requesting one on one tutorial on "Web-mail management" using branded functionalities, a second year undergraduate information technology students wanting assistance on a computer programming project, a blue-collar worker (building construction worker) wanting to learn CAD (computer aided design) to a small business owner wanting to use a spread sheet to create a Cash Flow document for a Business Plan.
The unique point about the above-mentioned limited examples is that, these individuals do not want to sit in a formal teaching or training environment. And in particular, they do not want to learn the entire subject matter with the proverbial certificate at the end. They are interested in a particular component or feature in a related technology which will empower or enable them to get on with work more efficiently or to be more productive. In some cases, the client might request a complete solution for a very specific project (e.g. writing reports, dissertation or thesis) allowing them to carry on with their core business activities with full assurance that the other peripheral activities though important are being taken care of.
Our emphasis is on a one to one confidential arrangement. We meet with you when and wherever it is convenient to you. Deliberate on the issues at hand and then provide possible solutions. The latter can be attained at the end of our deliberation or for a more time consuming project as long as a week or even more.
The exposition of your business or enterprise to a global community (the global village) via the internet is an attribute all and sundry will attest to as being the main salient feature of the web. It has literally created a level playing field so to speak for thousands of small businesses or enterprises that hitherto had no way of exposing their services or products to such a world wide customer base.
There is though some side effects to this seemingly technological brilliance. You have now got the exposure just like thousands of others but how do you differentiate yourself from others providing similar services or products? This is where the design of your website and in particular, the content displayed in the interface (both graphic assets and contextual text respectively) becomes prominent. All graphic assets and colour scheme used as part of the interface design, must accentuate the services or products you are selling. Simple enough to say but much much difficult to implement without experience in the field
All written text on your website pages must be simple, clear, explicit, unequivocal and more importantly be in plain Simple English. One can not emphasis enough the importance of plain simple English. Bear in mind this, is the first interaction between you and a potential customer. Your written text as most people will attest to, can so easily labelled your site as not being professional enough. Get it wrong on your home page through a simple typo or a poorly phrased sentence and you are seemingly or unwittingly diverting potential traffic to your rivals.
The internet is very unforgiving with this type of mishap. Rest assured people will make judgement from this experience and the consequence by and large, is not to return to your site. It can get worse - telling others about the poor grammar or aesthetic attributes of your site can propagate on the web like "wild desert fire" and you have every little means of quenching it(social networks notwithstanding). In other words, try not to devalue the products or services you provide by poorly written text - first impression on the web last for eternity even if you are selling gold for pittance.
Always ask a professional copy writer to write all your text messages if you are not competent enough to do it. All sites designed by us by default have their text messages written by professional copy writers and integrated with meta-data for optimised SEO results.